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See how customers use your website

Understand what customers do on your site by visually representing their clicks, taps and scrolling behaviour.

We recently stumbled across a new app – Hotjar, a user testing tool. We took it for a spin this week.

Heatmaps – what do users click on?

heatmap

Scroll behaviour – how much do users scroll?

scroll

Screen recording – where does users get stuck?

Screen Recording 2015-12-08 at 06.55 p.m.

Hotjar has provided us with valuable insight into how our users navigate our site and identified some problematic areas. It gives us confidence in our design decisions moving forward.

Karsten Rowe signature.